Setting YOUR Course For Success
I have been working online for many years now and over that time I have discovered a common trait amongst people who can’t seem to make money online.
It seems so many people run around like headless chickens and never really get anything productive done.
There are two main causes of “headless chicken syndrome“.
1. Information Overload.
2. No Direction.
Both of these causes feed off each other, but if you can cut off the supply to one, you can ultimately kill off the other and free yourself of the “headless chicken syndrome” forever.
It’s tough and it takes practice, but it can be done.
Let’s look at the first point, information overload…
Information overload attempts to latch on to it’s prey through emails, rss feeds, blogs, forums, skype, social media sites and much more.
But for most, email is the number 1 culprit.
Everyone has an email address that continually spurts out distraction, after distraction, after distraction.
If you are one of those people who signs up to every mailing list available, who downloads and reads every free report, who watches every free video, who listens to all the free audio, you will be suffering from information overload.
I am not saying you shouldn’t sign up to mailing lists, or read ebooks, or watch videos or listen to audios, but there is a time and place for them.
In fact, there are many ways you can use all these marketing emails to YOUR advantage, and I will discuss this in a later post.
But right now, I want you to realize that there are more productive ways to spend your day.
Do not waste your day jumping on top of every email that hits your inbox.
You have to control the amount of information you expose yourself too.
There is no easy way to do this, it’s cold turkey for the headless chickens I’m afraid!
You have to cut it off at the source, your email inbox.
If you do one thing today, limit the amount of times you read your email.
Take action today, limit yourself to only reading your email TWICE a day.
Now I know that this might send ripples of panic through your body.
What if you miss a special offer.
What if you miss out on a limited access call.
What if you miss that email containing that one magic link.
Trust me, there is no magic link.
Focus your attention onto the idea of building a real online business for real profits.
I am glad to say that I have recognized my personal information overload and I am battling it.
My first step was to reduce my email access to twice daily.
And boy it was tough.
Seriously, the amount of times I was so tempted to have a sneaky peak at my email inbox was unreal.
I never thought I suffered from information overload until I started to complete “daily-did” sheets as instructed by Alex Jeffreys.
A daily did sheet is just that, a detailed list of what you did that day.
I was completely shocked when I wrote out and read my own daily did sheet.
The amount of time I wasted each day was such an eye opener to me.
I was wasting time left, right and center, looking at my daily did sheets showed me that around just 30% of my time was spent on productive tasks.
From the moment I woke up and started up my pc, I was destined to spend my day wasting time and doing nothing productive towards building my online business.
In fact, it wasn’t just my pc that brought distraction, even my mobile phone, buzzing away with text messages distracted me in other ways too.
Now I have addressed this issue, about 95% of my time is now spent on productive tasks.I would love it to be 100% but I am, after all, only human.
When you begin working online you should remember that time is money.
Not everyone has the luxury of working online full time.
Most people have full time jobs offline, which means they essentially have very little time to work on their online business.
That’s why it is vitally important you maximize your time.
You need to squeeze every ounce of productivity from the amount of time you have to build your business.
I have seen many comments on this blog, and received emails from people stating they work full time jobs and only have a few hours to spare working online.
A few hours is more than enough.
But those few hours have to spent on the money making tasks, not the money chasing ones.
If you can master the art of making every second you have to spare productive, you can easily build a solid business that makes you money.
With so many people online wasting their time, you will be leaps and bounds ahead of them.
But you need to get productive.
You have to stop the distractions.
Write your own “daily did” sheet.
From the moment you log onto your pc, write down every single thing you do.
Now this might sound like wasting time right?
It’s not.
If you can spot the distractions and eliminate them from your day, you will immediately increase your productivity.
You are going to create a plan to make everything you do online benefit you and your business.
That brings me to my second point, no direction.
The reason so many people are easily distracted online is they have no direction or no goal.
No day separates itself from the next one.
Without a specific path or goal, you go nowhere and so does your online business.
Think about it this way, if you enter a maze, the whole point is to get out right?
Your intention is not to wander around the maze for days, weeks or months, it’s to get out.
Or you could also think about football, the point of the game is to score.
Professional players don’t throw or kick the football around the park using the hit and hope method.
They have a plan or strategy they follow.
They have back up plans if the original plan fails.
You don’t see a team give up just because a plan to score didn’t work.
The players don’t throw off their uniforms and lay down on the grass.
They regroup and try again with a different plan.
You are not so different from them.
The only difference is you may not have a plan.
In order to achieve success online you need to know what direction you are headed in.
When setting off on a journey, you normally need to know your final destination right (unless your off on a magical mystery tour of course).
You need to know where your going so you can back track.
It’s the same online.
Once you know the direction you want to go in or the goal you want to achieve, you can trace back the steps and then follow them.
For example, let’s say you want your own blog.
A blog is needs a script such as wordpress to run.
A blog is hosted on web hosting.
Web hosting has to be pointed to a domain.
So you now know you first need a domain name, then web hosting and then the blog software.
Once you have all these, you have achieved your goal.
Or let’s say you want to write and sell your own ebook.
Again thinking backwards from the end result.
The ultimate goal here is that someone buys your ebook, downloads it and reads it so…
Download page.
Sales Page.
Ebook.
A very simple process it seems.
But once we break it down, it gets a little more complex.
The download page would need:
a download link to the ebook.
maybe a link to a free bonus.
A sales page would need:Graphics
Sales letter
Payment button.
The ebook would need:
Uploaded to download page.
Compressed into a zip file.
Converted to pdf.
Written
Researched
What about traffic?
Not even mentioned in the first steps is traffic.
Which is highly important, without traffic people wont even see the sales page.
Now I am not saying you complete these tasks in reverse order.
It would be pretty stupid to start driving traffic to blank page.
You only use this method for direction.
Once you know your end result, you can back track and plan the actions that will get you to your final destination.
Decide today what your end result or main goal online is.
Do you want a website?
Do you want a blog?
Do you want to run a paid membership site?
Do you want to write your own ebook?
Decide right now, establish you main goal, plan it backwards.
Write down what it will take in order for you to reach that goal.
Once you have your plan, work through it in stages.
Write out a “to do” list.
Work through your list with laser focus.
Ditch all the distractions.
Focus your full attention on your daily tasks, don’t let email and other distractions coax you away from your goals.
Utilize the time you have, no matter how little it is.
Make every second of your time productive.
If you can do this, you will achieve success online and money will flow to you and your business.
Don’t worry if you write out your plan then suddenly discover more steps you hadn’t thought of.
This is very common, don’t let this throw you off your goal.
Your first plan won’t be perfect.
You don’t need to get it right first time, just take action and get it going.
As problems or new steps crop up, regroup and conquer them.
Most important of all, make the decision right now to GET PRODUCTIVE, remember you are money making not money chasing.
Sally
PS. Have you filled out my quick survey yet? You can fill it out here: Sally’s Quick Survey
Filed under: Internet Marketing
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Twitter: alexiskenne
says:
I got this some few months ago and i can see results today. I unsubcribed from about 98% mailing list i was in. I’m now focusing on traffic and list building. I feel much better.
Hi sally I really enjoyed your post..The focus part is something I need to get right in my work..followed your link from randys forum nice..
Twitter: sallyneill
says:
Hey Alex,
Yes you will see much better results once you focus. I was unsubbing from many lists, but I have since been taught to watch how people sell to me, it takes practice but I am getting better at looking at the sales method rather than what’s for sale.
Hi Terry, thanks for your comment, yes I love Randy’s More Monthly forum, lots of great people on there and lots of help.
Sally
You’re very right about emails bombarding my email boxes. I’m going to take your advice and try to eliminate those unnecessary mails that I got daily. It’s just a waste of time opening them up and reading them. I would definitely agree that over 90% are solicitation mails. I hope this by following your steps I will be successful in my online business. Thanks.
Twitter: ronbarrett
says:
Hey Sally,
I just started reading, er, listening to, ‘The Ulitmate Sales Machine’ and the ONE thing that has stuck out for me and it’s something that I have to conquer, is having ‘pig-headed discipline and determination’.
You post echoes that thought process exactly. Unless you are focused and don’t get distracted by the next bright, shiny object that shows up in your inbox, your concentration will be shot.
And that’s the difference between calling yourself a success or complaining that ‘this IM stuff doesn’t work’!
Great read. Keep up the good work!
Hi Sally
I write a blog on Anti Agingand health. I would like to be a reseller of health related ebooks on my blog. The purpose is to help my my tuition at school.
Can you recommend a place to find e books that are health related and where I split the profits with the author of the e book?
The books should be focused on alternative medicine, anti aging medicine, and medical Tourism.
Thanks,
Tom
hi Sally,
I didn’t know that you knew me, but you just painted a picture of me exactly,I get a bit of time over a weekend to do some work online, but when I go to work on monday I think what did I do, another wasted weekend, but after reading about the daily-did list idea, that will help,
thank you
Kevin
x
Hi Sally, I am not productive with my time because I dont know what I am supposed to to do. I dont have anything to focus on or write on a list.
Twitter: sallyneill
says:
Hello Keng, I would ditch the spam emails, but keep the quality ones to watch how marketers try to sell to you, it will help you lots with marketing online, even start a swipe file of the email subject lines that entice you to open then etc.
Hey Ron, have you tried speed listening yet? It’s fab I only started this method a few weeks ago and I am whizzing through audio interviews lightning fast! Thanks for your comment.
Hi Tom, you can find good ebooks to sell on clickbank.com, there are literally thousands of topics, some product owners even offer brandable reports you can give away for free that contain your affiliate links, so check out their affiliate tools area.
Hey Kevin, you are not alone, so many people only have a few hours, if you can master this art down to a tee, I promise you will see results very quickly. Get your plan wrote out and get started, remember to keep me updated on your progress.
Hello Aaron, well there is your first goal right away! Deciding what you want to base your online business around. Until you make this decision you will just drift along and never find success. Sign up for my SIMS reports, they will help you choose a niche etc.
Sally
Do you have templates I can print off and use for to do and did it today? Thank you Debbie
Twitter: RandysIMRambles
says:
Hi Sally,
Yet another helpful post!
I’ve got to admit to having my main email always open in my browser, but that said I use a couple of other email addresses for anything I opt into to keep marketing messages separate from customer emails etc.
I find that helps a great deal – that way I am able to answer support emails very quickly, and I do limit myself to once a day for all the sales emails.
As you said – it’s worth getting those to learn from and see who is doing what….. we just don’t want to spend all day reading through them all and clicking links
(But thanks for clicking through and commenting on my blog…lol)
As for my lists – good old fashioned pen and paper is what I use to write down my priorities.
Speaking of which Tax Return remains starred and uncompleted…lol
Chat soon
Randy
http://www.RandolfSmith.com
Sally, should I not for outsourcing tasks than do all by myself so free more time and do productive task? Sincerely Gagan.
Twitter: sallyneill
says:
Hey Debbie, no I would recommend you just use a pen and paper, that’s what I use.
Hi Randy, I always had my main email open but not anymore, I am too easily distracted. I agree pen and paper is the best. Always like your reading your blog
Hi Gagan, it would depend on the tasks you are thinking of outsourcing, but for did today and to do lists, just do them yourself.
Sally
Sally -
Just the section of your blog regarding “direction” made a world of difference to me. I had too many “dishes” cooking at the same time. Now I’m focusing on just two. Thank you so much!
Twitter: sallyneill
says:
Hi Jim, glad you found some use from my blog post, My guess is you will get a lot more productive work done now that you have narrowed your focus,
Sally
I think information overload is something we all have experience with Sally and it certainly stopped me making more progress than I should of done when I first started out online.
It wasn’t until I got rid of all those distractions and made a plan of action and stuck to it – that I started to reap the rewards.
I think all newbies starting out online should come and read your blog. They would save themselves heaps of time and money by doing so.
Love the content your giving at the moment and keep it coming won’t you.
Take care
Dawn Kay
Thanks
Twitter: smk269
says:
Hi Sally
Great post, have to admit this is my first visit to your site…long over due, but bookmarked for future use
I think we all go through information overload when we start out, it’s so easy to get distracted…and I still get distracted but it’s by doing more than one project at a time rather than email.
That’s a lesson I learned the ‘Tiring Way’…lol
I like your ‘daily did list’ – I’ve still been working to my ‘to do list’ (which is as high tech as a pen & paper), I think I’ll give your way a try.
I definitely like bit about setting a goal and then working backwards toward it. As a golf coach we teach players to work backwards from green to tee, rather than from tee to green…it makes the game easier and you play to your strengths….also you don’t miss anything vital.
Good Stuff – Catch up soon
Cheers
Steve
PS – There’s a virtual beer for you at Randy’s
great name for a bar!
Twitter: sallyneill
says:
Hi Dawn, yes information overload is something we all go through and have to learn to overcome in our online quest for success.
Hey Steve, daily did sheets are great, it can reveal so much wasted time it’s unreal, once you see what’s really distracting you, then you can ditch it and get down to business.
Sally
Twitter: maxalter
says:
Hi Sally,
The method I started practicing to avoid drowning in emails while still being able to check how the big guns are marketing was setting up a separate gmail account and changing my subscription to this gmail account. Most lists will let you do this. This is how I am beginning to clear my inbox. I then go and check allthe offers as and when I feel like it.
Great blog, BTW
Max
.-= Max´s last blog ..Why I Have A Coach =-.
Twitter: sallyneill
says:
Hey Max, Yes Gmail is a god send, I have several emails set up on there, your certainly on the right track, keeping in the loop but keeping away from information overload. Speak Soon, Sally
Hey Sally,
This post is really good and I think your readers will like it also.
I can relate to a few of these pointers when I started online years ago.
I’ve matured a bit since then with my marketing but still am lacking something.
We are in good hands with Alex coaching.
All the best …
Louis
.-= Louis´s last blog ..The Journey To Internet Marketing Success Begins =-.
Twitter: sallyneill
says:
Hi Louis, yes I think everyone goes through this stage when they first start online, funny how we all make the same mistakes, speak soon, Sally
Twitter: wolvesdenplus
says:
Hi My name is Mike and I have “headless chicken syndrome“. OMG Sally this is so totally me. Although my downfall is surfing the web, It’s like the email thing but worse. I’m bad at direction, staying focused, and on information overload. I think I suffer like my son from ADD ~ attention deficit disorder. EXAMPLE. I tried mapping out a plan for surfing for credits for my web site to be promoted to other traffic exchanges, saying I’ll surf for lets say 2 hours and only surf 5 sites. Well I didn’t account for the distractions I would encounter along the way like the hey download this and make money doing this and etc… Total time encountered 7.5 hours later and got to tired to finish surfing the original 2 hours. Go figure. But I keep trying to get better. another story..lol I came to your site to answer one of your emails you sent me and I ended up watching your videos and making the blog. Have I answered your email ? NO. lol Whatelse have I done? Read everything you have on your site. Still never answered the email yet. sssshhheeeshhh I got it bad.
Signed,
Mike
Master Of “headless chicken syndrome“
Twitter: sallyneill
says:
Hey Mike
I just noticed your lovely comment never got a reply, shame on me!
So I wonder if you still do the traffic exchanges, I did try them out once upon a time,but I just found it really boring and I didn’t really get much traffic from them, maybe I didnt do it right lol.
Sally
Hi Sally –
I couldn’t agree with you more – but I’ve learned over
time that with most emails you can ignore and re-focus
your attention to being productive. Just delete the emails you’re not familiar with and focus on your work – in the long run, you’ll be glad you did.
Twitter: sallyneill
says:
Hey Susan,
Yes I am deleting a ton of emails and subscribing from a ton too, just toooooooo many flying into my inbox and distracting me from the real tasks I should be completing.
Great tip, thanks for sharing it,
Sally
Twitter: givesvalue
says:
Hi Sally,
You know it’s so easy to have a plan to be productive and to ensure that, for example, we only open our emails 2 times a day. I have this and I try to stick with it but sometimes I fail miserably.
Like today, for some strange reason the first thing I did when I sat down at my computer was to open my email. Now I have not done that for months now after setting up my plans…I usually leave that until the end of the day…but I did it. And guess what…spent the next 2 hours in interesting but definitely unproductive time.
Just goes to show you that to improve your productivity you not only need to plan BUT you also need total commitment to your plan. I failed this test today!!!
.-= Peter Beckenham´s last blog ..When Words are Not Enough =-.
Twitter: sallyneill
says:
Hey Peter,
How are you?
Still pushing forward with your giveaway submissions?
Yes I have kinda fallen back into constantly reading emails and it’s a lose lose situation, need to be like you and step away from the emails again.
At least you realized what you were doing, readjusted and moved on, it’s important to notice the distractions and eliminate them immediately.
Well done!
Sally
Hey Sally great post. Hope you are doing better. You have added all that is needed to focus. Every one has something to learn from this blog post.
Thanks
.-= Fran Aslam´s last blog ..The Future Of eBook And Digital Information Technology =-.
Twitter: sallyneill
says:
Hi Fran,
Yep, focus is sooooooo important, then action after the focus is needed too.
Funny but if you do those two simple things, you productivity will increase dramatically,
Sally