What Is The Best Price For Selling Ebooks
What is the best price to sell your ebook
Ok, so you have written, compiled and published your very own ebook.
Now you have to decide how much you are going to charge for your ebook masterpiece!
Finding the right price for any ebook is essential to the success and sales of your eproduct.
If you charge too little, people will think it’s of little value, and they won’t purchase it, or even if they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit.
So you have to find a happy medium, where your ebook sells for a good price and the profits are also good.
If you price your ebook too high (when compared with your competition), you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future.
For example, if you sell your ebook at first for $39.99, and later reduce it to£24.95, don’t you think the people who bought it for $39.99 are going to be ever so slightly annoyed, do i hear the words refund refund refund???
Choosing the right price for your new ebook is one of the most critical parts of the ebook marketing process.
The first rule of pricing ebooks is to never underprice, remember that at all times!
Determine the highest price your audience can afford,and then if you find your book isn’t selling, you can always reduce the price.
To determine the highest price, check out your competition, see if any similar ebooks are on sale and for what price.
Check if the ebook authors are offering any bonuses with their ebook, and see if you can offer the same or better bonuses with your ebook.
Try to give as much value as possible with your ebook, to make sure people are completely happy with their purchase.
The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook before they buy it.
So always start with the highest price, and then launch a mega-marketing campaign.
Make sure you are promoting your book like crazy on the Internet and on websites!
Pricing an ebook is particularly difficult because ebooks are a fairly new commodity.
Since they are digital downloads, the value of an ebook is as confusing as the understanding of what digital actually is to the average person.
This means that we must look at ebooks in a different way so that we can determine their actual worth in this brave, new cyber world.
Let’s look at the difference between a book in print and an ebook.
A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.
But the fact that unites ebooks and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people’s lives.
What do you think an idea is worth when evaluated against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you determine the cost of your ebook.
What should I charge for my ideas?
There are all different formulas and methods for determining the correct price for your ebook.
Let’s begin with deciding what the ultimate goals for your ebook are.
Decide if your goal is to get wide distribution and maximum exposure.
This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation.
If this is your main goal, you should aim to keep your price on the low side, which will ensure the most sales.
Some authors have even priced their ebooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.
In fact, you will sometimes see Internet Marketers pay affiliates for referring people to their site. Mike Filsaime once paid each affiliate $1 for referrals, I did hear that it cost him $10,000 in affiliate payments, but think of the amount of money he will ultimately make from 10,000 new subscribers with follow up emails containing links to his products.
So you can see that although selling your ebook for a low price, can seem like madness, in the long term it can be very beneficial to you.
This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again as long as the first ebook they buy is of exceptional quality and beneficial to the customer.
However, if your book contains valuable?
and more importantly NEW information, references, or techniques?
Then you should aim to price it on the high end, especially if your ebook is unique or one of a kind and therefore cannot be found anywhere else on the internet.
If this is case, make sure you mention this fact on the sales page too!
After you figure out your goal, you must figure out what your audience’s need is for your ebook.
For example, does your book solve a particular problem?
If it does, and solves it in a way that hasn’t been written about in one hundred other ebooks, you will be able to achieve high sales at a high price.
If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers.
Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price.
Just be prepared for your competition to undercut you on price, and try to steal sales for there own ebook as soon as they hear about your ebook.
Keep in mind that the above pricing strategy is temporary.
Eventually, you will cease to sell ebooks at this high price.
So figure out in advance how long you plan to offer your ebook at this high price, and when that time is up, change your pricing strategy.
If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price.
If your ebook is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the ebook a number of times throughout the year.
Ebook Marketing Strategies
The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle or it’s USP (Unique Selling Point).
This sentence states what question or problem your book answers and the benefits your ebook can provide.
Then be sure to use that sentence in every piece of sales and promotional material, and everytime anyone asks you about your ebook.
Besides promoting your ebooks assiduously online, there are several other strategies that can help you sell more ebooks.
One is to give something away for free with your book, such as a valuable bonus item.
Or bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately.
An effective technique for figuring out a price is to send out a survey to your current customers.
If these customers have already bought an ebook from you, ask for their opinion in terms of price.
Do this by creating a sales page for the new book, but don’t include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook.
Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page.
Split testing can be very helpful to you, so make sure you use it.
Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your ebook. This will tell you what your optimum price is.
Ultimately, if you’ve written an ebook that solves a problem or presents a new technique, your book will bring in both traffic and profits.
So be sure to write that your USP sentence that sums up what problem your book solves and what the benefits of your book will be to the customers who purchase it, and then watch your market come to you!
As a general rule here are some example prices:
Short reports (less than 20 pages or so) from $7 – $17
Ebook with bonuses $17 – $47
Ebook with video tutorial $77 – $147
And coaching programs, personal training etc $197 – $199.
IF YOU HAVE ANY COMMENTS to this post, simply reply below.
I’d love to hear from you.
PS. Have you filled out my quick survey yet? You can fill it out here: Sally’s Quick Survey
Filed under: Ebook Marketing
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